“We will support 10 emerging Nigerian artists to help build their craft, increase their fanbase and connect with the world through @YouTube. This effort will be driven through emPawa Africa, an initiative and incubator launched by @mreazi. #GoogleforNigeria,” Google announced through its official Twitter handle.
“EmPawa is an initiative set up with the goal of finding Africa’s next batch of superstars. The mission is simple; to uncover independent, emerging, talented artistes and to provide them with the resources and exposure to launch their own careers,” Mr Eazi said.
The initiative did not failed as Joeboy, Dunnie and Lady Donli remain major beneficiaries from the scheme.